A renowned builder promotes his projects through active social marketing, lots of attractive advertisements and yes famous personalities as their brand icons. Seems like the perfect recipe for the builders credentials. But still at times the builder cannot develop a solid existing clientele base for recommending his forthcoming projects to others. The result- he loses his credentials in the overall sales matrix which subsequently may narrow down his client base.
The secret of a successful business lies within a thorough understanding of the market and it is ultimately individual people who constitute the market. By understanding consumer’s needs and communicating the services offered to them businesses can gain new customers.
So what can be done to broaden your customer base?-We list down some of the points.
Understand your customer-To begin with start by getting to know who your current customers are and everything about them. For e.g. - their likes, dislikes, age, education, gender, marital status, hobbies, places they like to visit. Once this process is complete it will be clear to you who your true clients are.
Identify their needs and wants.
Referral programs-Creating referral programs are a fun at the same time very effective strategy for increasing customer base. Referrals rewards can be in a form of discounts, gifts, invitation to special events or other preferred customer perks.
Local Advertising- Using social media platforms for advertising is fine but at times local advertising is also important. Classified ads in local newspapers are an easy and a sure shot way to enter the local ad market. These strategies can be useful because they focus on the understanding of demographic advertising. Press releases and the radio can also be another effective tool.
Increase visible exposure- We live in a visual world. Nothing is more appealing than attractive colors and shapes that are constantly demanding our attention .Use attractive business logos and taglines, give out freebies like key-chains, coffee mugs as promotional items. In short, look for every chance to be seen out there.
Add a human touch- In a world where everything is so much automatic and mechanized a human touch can go a long way. You can send a thank-you note to your client by saying you enjoyed working with them.
Creating strategic business alliances-By partnering with good alliances it is possible to increase the customer base. Joint advertising, throwing a fun event together or coming together to support local charity organizations. In such a scenario nobody is in direct competition with each other but still both can pave the way for increasing their customer’s database. For e.g. - a renowned realtor can team up with an upscale interior designer.
Increasing customer base in your business is most essential. And this can begin with developing trust in your existing clients because loyal customers are active customers.
And these loyal customers are the most active advocates to rave about your business.
Because face to face marketing can go a long way since we are emotionally connected with our friends and relatives.
The secret of a successful business lies within a thorough understanding of the market and it is ultimately individual people who constitute the market. By understanding consumer’s needs and communicating the services offered to them businesses can gain new customers.
So what can be done to broaden your customer base?-We list down some of the points.
Understand your customer-To begin with start by getting to know who your current customers are and everything about them. For e.g. - their likes, dislikes, age, education, gender, marital status, hobbies, places they like to visit. Once this process is complete it will be clear to you who your true clients are.
Identify their needs and wants.
Referral programs-Creating referral programs are a fun at the same time very effective strategy for increasing customer base. Referrals rewards can be in a form of discounts, gifts, invitation to special events or other preferred customer perks.
Local Advertising- Using social media platforms for advertising is fine but at times local advertising is also important. Classified ads in local newspapers are an easy and a sure shot way to enter the local ad market. These strategies can be useful because they focus on the understanding of demographic advertising. Press releases and the radio can also be another effective tool.
Increase visible exposure- We live in a visual world. Nothing is more appealing than attractive colors and shapes that are constantly demanding our attention .Use attractive business logos and taglines, give out freebies like key-chains, coffee mugs as promotional items. In short, look for every chance to be seen out there.
Add a human touch- In a world where everything is so much automatic and mechanized a human touch can go a long way. You can send a thank-you note to your client by saying you enjoyed working with them.
Creating strategic business alliances-By partnering with good alliances it is possible to increase the customer base. Joint advertising, throwing a fun event together or coming together to support local charity organizations. In such a scenario nobody is in direct competition with each other but still both can pave the way for increasing their customer’s database. For e.g. - a renowned realtor can team up with an upscale interior designer.
Increasing customer base in your business is most essential. And this can begin with developing trust in your existing clients because loyal customers are active customers.
And these loyal customers are the most active advocates to rave about your business.
Because face to face marketing can go a long way since we are emotionally connected with our friends and relatives.
